Generative AI in business: a marathon, not a sprint Aug 07, 2023 In this article, Paulo discusses the potential of AI to improve productivity, efficiency, and customer experience and how to be cautious about these gains at scale. Learn more
CI&T has acquired renewable energy certificates (I-RECs) to cover 100% of the electricity consumption of its operations in Brazil. May 30, 2023 To further reduce our environmental impact, starting in 2023, we will also seek to support cleaner and renewable energy. For this reason, all energy consumption from our Brazilian operations has been offset through I-RECs. Learn more
Increasing DEV Power with Augmented Coding Oct 28, 2022 Technological approaches and resources accelerate tasks associated with software development and maintain the quality of actions. This is Augmented Coding. Learn more
CI&T is recognized with the Learning Innovator of the Year Award Mar 20, 2024 CI&T has been awarded the Degreed Awards Visionaries Award in third place in the Learning Innovator of the Year Award category by Degreed, provider of CI&T University platform. Learn more
A Fortune 100 Financial Services Company: Driving product awareness through fun and games Learn more How do you increase engagement for Lifecycle Target Date Funds in a fun way? We created a smart, simple integrated marketing campaign for a top financial services company to increase engagement and build investment advisors' awareness of their Lifecycle Target Date Funds with an interactive digital game, banner ads, emails, direct mail and conference materials. The campaign's banner ads performed two times better than the industry average click-through rate. Setting our target How do you create a simple digital game to increase engagement and build awareness of a topic like Lifecycle Target Date Funds? How could we capture busy investment advisors' attention in a fun and engaging way? Teeing up the game We decided to meet investment advisors at home—on the driving range. To make it more fun, we decided to let users tee off on their real-life range targets: The roving ball pickers. Target date funds are a simple way to start saving for retirement decades in advance, so we added some distant targets— disappearing yardage markers with retirement dates on them. A person can also hit objects to freeze time and increase each score's value. Built in HTML5, the site is responsive across desktop, tablet and mobile devices. The game was complemented with a print piece and social component, as well as online banners. (Oh, and we went beyond the request to create giveaway customized golf balls, keeping the campaign alive for months to come.) Education through engagement Our client was thrilled with the on-target simplicity of the game concept and its clean execution—and how financial advisors engaged with the game. The campaign’s banner ad click through rate was double the industry average.