Generative AI in business: a marathon, not a sprint Aug 07, 2023 In this article, Paulo discusses the potential of AI to improve productivity, efficiency, and customer experience and how to be cautious about these gains at scale. Learn more
CI&T has acquired renewable energy certificates (I-RECs) to cover 100% of the electricity consumption of its operations in Brazil. May 30, 2023 To further reduce our environmental impact, starting in 2023, we will also seek to support cleaner and renewable energy. For this reason, all energy consumption from our Brazilian operations has been offset through I-RECs. Learn more
Increasing DEV Power with Augmented Coding Oct 28, 2022 Technological approaches and resources accelerate tasks associated with software development and maintain the quality of actions. This is Augmented Coding. Learn more
CI&T is recognized with the Learning Innovator of the Year Award Mar 20, 2024 CI&T has been awarded the Degreed Awards Visionaries Award in third place in the Learning Innovator of the Year Award category by Degreed, provider of CI&T University platform. Learn more
PRODUCT CONCEPTION Where ideas become aligned solutions INTRO Led by a cross-functional team, Product Conception is an intensive process to define your product’s key aspects – purpose, features, audience, value proposition, and technical approach. The result? A well-defined, user-centered solution, meticulously documented, and in perfect harmony with your business goals. Designed for intricate challenges, Product Conception provides a comprehensive approach to Discovery, accommodating in-depth user research, market analysis, detailed requirements, and deep stakeholder engagement. it’s your ideal choice for complex initiatives, ensuring thorough alignment. HOW IT WORKS The Product Conception Framework From uncertainty to alignment 1. Initiate Define a shared picture of success, confirming goals and expected outcomes for discovery. Align on a clear work plan and ways of working that set the combined team up for successful collaboration. 2. Immerse & Discover Understand the business context and value proposition in depth, framing the problem clearly. Carry out rapid discovery work to build insight into audiences and their needs, while auditing the technology environment to clarify solution challenges. 3. Explore & Design Develop experience concepts and a draft technical approach through creative ideation on the needs and challenges identified. Map out options and choose the best route forward, considering business value, delivery expectations, risks and constraints. 4. Validate & Refine Validate product experiences and technology choices with prototypes and proofs of concept, then refine further into detailed UX, design and a confirmed technical architecture. 5. Prioritize & Plan Define high level delivery sizing, agree on the initial scope for build, and create the product roadmap. Ensure everything necessary is in place for efficient progression into build maintaining continuity and momentum. CRITICAL COMPONENTS Inputs and Outputs Navigate the inputs and outputs that steer the journey to define your product's key aspects. What are the inputs? > Business Strategy> Key Business Problem(s)> Solution Constraints> Brand Guidelines> Customer Data> Existing Product Data> Commitment from Key Stakeholders What are the outputs? > Problem Statement> Product Vision Statement> Objectives & Key Results> Customer Journey / Experience Maps> Initial UX & UI Concepts> Validated Design Prototype> User Testing Results> Prioritized Product Backlog> Epic Backlog> Technical Architecture (ARB Approval)> Detailed UX Wireframes and Initial UI Designs> Final Report CLIENT STORIES The Power of Product Conception Digitizing the branch experience to accelerate customer value The Challenge Improve the in-branch experience for customers of one of the world's largest international banking organizations who demand a faster, friction-free service. Also, save time for staff weighed down by a legacy system and manual paper-based tasks like photocopying customer IDs. Our Solution CI&T introduced a React Native and AWS tablet solution to expedite product applications, minimize paper-based tasks, elevate operational efficiency, and ensure a seamless customer journey. Once Discovery was complete, we swiftly assumed and scaled a dedicated scrum team for prompt project delivery. Key Outcomes In-branch product applications now take minutes rather than hours Global solution launched across 10+ countries Developed prototype in 7 days and MVP in 8 weeks Reinventing the digital customer journey for a luxury brand The Challenge Adapting to changing customer behaviors, an iconic global retailer aimed to personalize the in-store experience and craft a sophisticated online presence. Our Solution CI&T created a bespoke sales tool of in-store staff, an iPad app enabling in-store personalization of diamond rings, raising the brand's main campaign profile. Coupled with a responsive ecommerce website across eight territories, crafted a market-leading 'phygital' experience. Key Outcomes An in store iPad app and sales tool enabling customers to create bespoke rings, which delivered 300% ROI in first 5 weeks of launch Over 3,200 units worth £30m+ sold over the last 4 years Global rollout of retail iPad app and consumer website CONTACT US Start your path to product precision today