Lean AI SDLC: how CI&T is reinventing agility in Ways of Working Jun 17, 2026 A man wearing glasses intently watching a computer screen. Learn more
What your AI deployment partner should be telling you. And what it means if they’re not. Jun 24, 2026 That gap is the whole game. It is where transformation happens, or doesn’t. And it is the part that can’t be bought off the shelf, because it lives inside your people, your data, and your processes. So the question is not which model you bought, it’s whether the people building your harness are telling you the truth about what it takes to make a deployment successful. Learn more
Volkswagen of America Selects CI&T as Digital Agency of Record Jul 20, 2025 CI&T is a global technology transformation specialist, has been named the Digital Agency of Record (DAOR) for Volkswagen of America, Inc. Learn more
Increasing DEV Power with Augmented Coding Oct 28, 2022 Technological approaches and resources accelerate tasks associated with software development and maintain the quality of actions. This is Augmented Coding. Learn more
A Global Beverage Company:Bridging Physical and Digital Consumption Learn more Challenge A large consumer packaged goods company, specializing in non-alcoholic beverages wanted to connect the physical consumption journey with a digital experience. The goal of this initiative was to improve their ability to connect with individual customers, track product consumption and increase brand loyalty. Solution CI&T in partnership with the CPG created a program that used technology and packaging to connect the physical experience with the digital. This program utilizes the scale of a leading global CPG brand’s packaging to create an interactive digital experience for its consumers. A custom design printed on the product which can be scanned on a smartphone, enables a digital experience by leveraging Machine Learning for image recognition. Consumers are then served relevant content based on their consumer profile--geolocation, and product data collected. The program was able to create a personal connection with customers with highly-targeted content and perks, which then increases brand loyalty and purchase intent while providing the brand with actionable data. For the ConsumerEnables immediate gratification for engaging with their favorite products. These digital experiences are delivered through native smartphone capabilities (no app required), which are easy and intuitive to the target audience. Experiences may be customized based on consumer profile and/or the program icon attributes to deliver relevant content and surprise and perks offers. For the Customer and PartnersThe program can be activated by customers and partners to create digital experiences within their physical locations in an innovative, seamless way (without apps, beacons, etc.). The program offers marketing solutions for national and regional retailers with the ability to customize the offers/experiences by business objective. For the Consumer Packaged Goods CompanyEmpowers our brands to maximize their most valuable and pervasive asset – product packaging. The program bridges the gap between physical and digital, delivering customized offers/experiences that drive recruitment, incidence, and engagement. The consumer data collected through engagement with the program will support smarter marketing strategies and media investments with minimal cost. Results Provide relevant content spanning from entertaining behind-the-scenes content to surprise & delight perks, to sweepstakes or instant win games. During a summer activation, there were 1.8 million unique instant win plays. Provide the CPG with actionable consumer data including: • Geolocation • Time and date of scan• Package type and size scanned• Product and flavour scans