Lean AI SDLC: how CI&T is reinventing agility in Ways of Working Jun 17, 2026 A man wearing glasses intently watching a computer screen. Learn more
What your AI deployment partner should be telling you. And what it means if they’re not. Jun 24, 2026 That gap is the whole game. It is where transformation happens, or doesn’t. And it is the part that can’t be bought off the shelf, because it lives inside your people, your data, and your processes. So the question is not which model you bought, it’s whether the people building your harness are telling you the truth about what it takes to make a deployment successful. Learn more
Volkswagen of America Selects CI&T as Digital Agency of Record Jul 20, 2025 CI&T is a global technology transformation specialist, has been named the Digital Agency of Record (DAOR) for Volkswagen of America, Inc. Learn more
Increasing DEV Power with Augmented Coding Oct 28, 2022 Technological approaches and resources accelerate tasks associated with software development and maintain the quality of actions. This is Augmented Coding. Learn more
PRODUCT DISCOVERY Creating a solid foundation for digital product success When to run Product Discovery INTRO Before investing in a digital product, it’s crucial to set a strong foundation to ensure the right thing is being built, the right way. Our Product Discovery process helps mitigate the risk of failure from the start. This collaborative, cross-functional process aids in identifying and understanding users’ needs. It encompasses activities like user research, problem definition, idea exploration, prototyping, technical assessments, and preparation for delivery. The outcome? Informed decisions on what to build, before the building begins. IDEAL USE CASES When to run Product Discovery Improving existing experience Design is an iterative process, there’s always room for improvements. Want to learn more about your users’ behavior? Capture users’ pain points or measure how usable the product is? This is where Product Discovery can help. Implementing a new feature Product Discovery is a great way to validate a new feature before it’s built. Reduce risk by learning what your target customers need and build bespoke experiences that meet their needs. Extending an existing experience to a new platform Extending an existing experience to a new platform is a potential approach for your business to grow and target new audiences. Product Discovery is great way to understand how users’ behaviors differ between platforms. Launching a new product Product Discovery is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, marketing campaign and etc. BEHIND THE SCENES Our Lifecycle Approach Product Discovery sets the foundations for effective and efficient delivery How AI can assist with Product Discovery KEY BENEFITS Why is Product Discovery important? Allows us to empathise and learn about our users. Helps to unpack the complexity of a problem to enable validation of hypotheses. Ensures the efficient allocation of resources to reduce risk for the Delivery phase. Facilitates strong preparation for the Delivery phase while fostering a culture of learning and innovation. THE AI ADVANTAGE How AI can assist with Product Discovery Simplify and enrich the time-consuming desk work in the early Discovery stages such as competitor analysis. Supercharge visualisation using tools like Midjourney, quickly imagining solution elements to inspire thinking and speed up prototyping. Help test script writing and Identify the patterns of insight among the mass of information captured. Accelerate data analysis to spot unmet user needs and pain points. GOING BEYOND Within our Product Discovery suite, we feature two offerings: Design Sprints and Product Conception. These dynamic solutions have played pivotal roles in driving substantial client transformations, exemplified by the accelerated redesign of a global auto manufacturer's global platform and the resolution of persistent challenges in staff satisfaction and turnover at a multinational hotel. Design Sprints A burst of innovation and precision in two weeks (or less). Rapid validation, early pitfall detection, and an unwavering commitment to spot-on solutions. Learn more Product Conception A focused, comprehensive process led by a lean cross-functional team to define a well-documented, viable, and valuable aligned solution. Learn more CONTACT US Set the foundation for effective and efficient digital product delivery today.