YDUQS and CI&T: Driving the future of education with AI

CI&T and YDUQS incorporate AI into educational solutions,
transforming learning experiences
and driving innovation.

Challenges faced

The key challenge was integrating AI into daily solutions, disseminating knowledge within the company and generating new learning, creating a reference architecture that took advantage of the different AI models on the market, accelerating internal adoption by teams, and thinking long-term evolutionarily. YDUQS sought to position itself as an innovative company with several initiatives underway that require a proactive and collaborative partner.

Solutions

Since the beginning, we have been concerned with finding solutions that solve the students' real problems and that, at the same time, innovate the brand. We seek to balance, through product strategies and engineering knowledge, an evolutionary way of applying AI in a responsible manner, controlling the imminent risks of these solutions.

Through our offer of GenAI Strategic Roadmap, we evaluate the student journey, understanding playing fields, opportunities, risks, investment theses, and developments.

With the application of GenAI, Data and Enablers, we achieve efficiency gains, team scalability, accelerated steps and activities, with a significant reduction in lead time - activities that previously seemed unfeasible for a solution in days.

As tangible products, we aim to create an engineering platform in an evolutionary way, which could ensure business drivers, circumventing risks, AI hallucinations, cost controls, telemetry, and quality in interactions with students.

We came up with two solutions to achieve the company’s objectives:

GenAI Legendaries

A solution via WhatsApp that allows the capture of qualified leads for new students to join the Enem (National High School Exam) campaign, the primary entry date for new entrants to the organisation.

Using our question repository, assisted by GenAI, an interaction and engagement test for Enem candidates is generated with each character's tone of voice customisation. This solution generated 90% positive feedback from users.

Personal assistant

To enhance student responses and improve the high response time of the Tutor, who receives about 70% of administrative doubts, an AI assistant was created to support the student, responding in real time and guiding in problem solving.

This process happens from Estácio's knowledge base, to reduce the burden of administrative doubts that reach tutors. Today, the platform operates with over 70% accuracy in the responses provided. This is a first step towards a long-term strategy aimed at including more AI solutions, supporting students in their studies.

Results

Innovative solution

The partnership has allowed YDUQS to launch experiments and solutions for students using GenAI, expanding use cases and also responsibly evolving the company's internal adoption.

New Opportunities
of Growth

The project opened new growth opportunities for YDUQS, including new avenues of growth aimed at the company's strategic plan to leverage the future of education in Brazil.

Financial savings

The project has been aiming for efficiency gains, avoiding excessive costs, but also has an appeal for innovation, focusing on changing the student's interaction model with the classroom.