Volkswagen of America Selects CI&T as Digital Agency of Record Jul 20, 2025 CI&T is a global technology transformation specialist, has been named the Digital Agency of Record (DAOR) for Volkswagen of America, Inc. Learn more
Increasing DEV Power with Augmented Coding Oct 28, 2022 Technological approaches and resources accelerate tasks associated with software development and maintain the quality of actions. This is Augmented Coding. Learn more
Insights from our first Global Pride Month Panel 2023 Jun 28, 2023 CI&T’S Global Pride Month theme is "We must continue." It's a phrase to reaffirm our commitments to the LGBTQIAP+ community and keep moving forward! Last week we did our first Global webinar internally, but we picked up the best insights for you! Learn more
5 practices for an efficient Cybersecurity strategy May 15, 2023 The number of cyber attacks continues to grow. Worldwide, according to researchers at Check Point Research, there was an increase of 28% in the third quarter of 2022 compared to the same period in 2021. Companies are obvious targets – the average number of attacks is now more than one per week. Learn more
CI&T Data Hub Framework Enterprise Data Foundation Contact Us CI&T Data Hub Framework Drawing on fundamental, standardised, flexible, and scalable architectural principles, CI&T has developed an enterprise-focused Data Framework based on years of experience with global data platforms of world-class firms. Our goal is to empower our clients to build their own sophisticated data platforms with minimal investment, tailored to their specific business needs. By integrating with various upstream and downstream business applications, we aim to dismantle data silos and drive data-driven transformations. Ingestion We provide support for real-time or batch crawling/extraction, as well as cleaning and conversion of structured data, unstructured data, and Internet web page data. Governance We have established a well-regulated set of activities, including planning, monitoring, and execution, to exercise authority and control over data asset management Compliance We offer capabilities for identifying, classifying, encrypting, desensitising, and conducting security audits on sensitive data, ensuring the comprehensive life cycle protection of private data Data Service We provide flexible data query services, data analysis capabilities, standard APIs, and file export functionality for downstream business applications. Data Lifecycle 01 Planning & Modeling - Data profiling- Define data types and rules 02 Ingestion - Choose data ingestion method- Collect data and clean raw data 03 Processing - Develop data processing algorithms- Define data layers based on business scenarios- Process and land the data into different layers according to defined model and scenarios 04 Serving - Land the processing result into data warehouse- Define and develop data serving standards- Integrate with downstream business applications 05 Regression - Data statistics to detect actual business effects- Parallel operation of multiple algorithms for effect comparison (A/B test)- Adjust the data structure and algorithm model according to the effect Business Architecture We guide the digital evolution of data collection, processing, and analysis to enable deeper insights and informed decision-making for businesses, fostering a closed loop of digital operations within enterprises. Business Apps Data Platform Business Apps eCommerceCRMWebsitesSocial MediaMedia AssetsThird Party DataIoTPOS Data Store User ProfileActivityTransactionProcurementProducts DataMedia FilesMaster DataMarketing Campaign Data Computing Data CleansingDeduplicationUnificationUser SegmentationPredict AnalysisActivity AnalysisKPI GenPrivacy Data Serving Products BI ReportingDashboardPredictive AnalyticsDecision EngineRecommendation EngineTag LibraryMarketing Intelligence What we do Data Journey:From Raw Data to Business Impact We transform data into business impact and foster a data-driven culture rooted in engineering, science, technology, business, and PEOPLE.We guide our clients through the data journey, boosting their confidence and readiness to make data-driven decisions. Proven Framework CO-DESIGN STRATEGY 01 DEFINING & VALIDATING HYPOTHESIS · Research & Understand the context;· Identify, define & Structure hypotheses;· Minimises uncertainty;· Feasible plan. DELIVER QUARTERLY IMPACT 02 CREATING NEW BUSINESS OPPORTUNITIES · Data-driven decision;· Extract relevant insights;· Prioritise aiming business impact. SCALE & DIGITALLY TRANSFORM 03 MEASURING & CAPTURE IMPACT · Measurement as part of the journey and gain of traction;· Data as a strategic/alignment resource;· A resource to choose the moment to pivot. Business Use Cases PERSONA DEVELOPMENT Users can identify the salient features of consumers, conduct distributed observation of various portrait tags, customize the consumer operation model according to business needs for analysis. AI/ML RECOMMENDATION Let machine learning analyzes your data and identify patterns to predict what customers like. such as sending the right messages at the right time to the right customers, predicting what customers are likely to buy in the future, personalized content displayed on your digital channels. BUSINESS INSIGHTS To aid business users and top management in decision making and core business tracking, such as tracking sales metrics in the retail industry, KPI completion status. According to the business model, it is usually dismantled into various business divisions and regions. Case Studies Dec 04, 2020 Nestlé uses data and application intelligence to influence the consumer experience Learn more Sep 24, 2019 Creating Efficiency with Omnichannel Reports and Smart Replenishment Learn more Sep 24, 2019 An American Mass Media Company: Transforming Data Management Learn more Contact our data specialists
Dec 04, 2020 Nestlé uses data and application intelligence to influence the consumer experience Learn more