Nov 03, 2023

How and why we should be building customer trust through ethical design

iTWire

As a UX Designer at CI&T, ethical design is at the very core of my design principle. My goal is to always design functional and useful products that are inclusive and accessible, while avoiding harm, manipulation and deception. This ethical way of designing must be implemented from the initial planning stages, and not seen as an ‘add-on’ by organisations - we’re on the cusp of a data explosion and need to get the next phase right.

Read the full iTWire article by Marielle Lee, UX Designer at CI&T: