Trends and Learnings about Consumer Transformation | Coca-Cola

Trends

What are the new challenges that Coca-Cola is facing in this "new normal"? In a light and insightful conversation, Coca-Cola's Senior Global Marketing, Adriana Knackfuss, and our CSO, Bob Wollheim, talk about the topic, bringing lessons from the present and trends for the future from the perspective of consumers.

Participate in this episode

Adriana Knackfuss

Head of Integrated Marketing Experiences, Coca-Cola

Bob Wollheim

Chief Strategy Officer, CI&T