Lean AI SDLC: how CI&T is reinventing agility in Ways of Working Jun 17, 2026 A man wearing glasses intently watching a computer screen. Learn more
What your AI deployment partner should be telling you. And what it means if they’re not. Jun 24, 2026 That gap is the whole game. It is where transformation happens, or doesn’t. And it is the part that can’t be bought off the shelf, because it lives inside your people, your data, and your processes. So the question is not which model you bought, it’s whether the people building your harness are telling you the truth about what it takes to make a deployment successful. Learn more
Volkswagen of America Selects CI&T as Digital Agency of Record Jul 20, 2025 CI&T is a global technology transformation specialist, has been named the Digital Agency of Record (DAOR) for Volkswagen of America, Inc. Learn more
Increasing DEV Power with Augmented Coding Oct 28, 2022 Technological approaches and resources accelerate tasks associated with software development and maintain the quality of actions. This is Augmented Coding. Learn more
A Fortune 100 Financial Services Company: Driving product awareness through fun and games Learn more How do you increase engagement for Lifecycle Target Date Funds in a fun way? We created a smart, simple integrated marketing campaign for a top financial services company to increase engagement and build investment advisors' awareness of their Lifecycle Target Date Funds with an interactive digital game, banner ads, emails, direct mail and conference materials. The campaign's banner ads performed two times better than the industry average click-through rate. Setting our target How do you create a simple digital game to increase engagement and build awareness of a topic like Lifecycle Target Date Funds? How could we capture busy investment advisors' attention in a fun and engaging way? Teeing up the game We decided to meet investment advisors at home—on the driving range. To make it more fun, we decided to let users tee off on their real-life range targets: The roving ball pickers. Target date funds are a simple way to start saving for retirement decades in advance, so we added some distant targets— disappearing yardage markers with retirement dates on them. A person can also hit objects to freeze time and increase each score's value. Built in HTML5, the site is responsive across desktop, tablet and mobile devices. The game was complemented with a print piece and social component, as well as online banners. (Oh, and we went beyond the request to create giveaway customized golf balls, keeping the campaign alive for months to come.) Education through engagement Our client was thrilled with the on-target simplicity of the game concept and its clean execution—and how financial advisors engaged with the game. The campaign’s banner ad click through rate was double the industry average.