Johnson & Johnson's
CaringCrowd®

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A crowdfunding platform built to support public health initiatives in underserved communities worldwide

SXSW Interactive Innovation Award winner of 2017

Johnson & Johnson saw the need to support global public health initiatives, especially in underserved communities around the world. CaringCrowd® is a crowdfunding platform to bring together people and organizations who want to financially contribute to healthcare projects and initiatives that are designed to bring about change in the lives of people in vulnerable communities throughout the world.

CI&T alongside R/GA oversaw the implementation and development of the project. The CaringCrowd® platform, in addition to collecting donations, facilitated connections between NGOs, communities and like-minded individuals who want to collaborate in a way that is transparent and secure.

"It is an immense honor for our collaboration and strategic partnership with Johnson & Johnson CaringCrowd® to be recognized by the SXSW Interactive community and especially with the People’s Choice Award."

Bruno Guicardi, President of CI&T

Many projects.
One purpose.

Collage of a black woman on the foreground and two kids together on the background

The CaringCrowd.org platform was launched in September 2016. By 2021, CaringCrowd® had grown from a focused crowdfunding platform into a global public health community, with $2.8 million pledged by caring individuals, more than 16,180 community members and work touching 63 countries. The platform gave people and nonprofit organizations a simple way to fund public health priorities, from water and sanitation to maternal health, infectious diseases, healthcare access, women and children, humanitarian emergencies and more.

Every project was rooted in a public health priority and reviewed by an independent panel of experts before going live. Unlike other platforms, CaringCrowd® was free to use, so pledges went directly to the project fund of the donor’s choice, and Johnson & Johnson periodically provided matching funds to help projects reach their goals. Before the program was paused, more than $1.62 million in matching had been applied, with $1.65 million made available to amplify donor impact.

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