Gen AI Pulse | Augmented people Aug 16, 2024 Get into the PULSE of Gen AI with real-world data, actionable insights, and the transformative impact of this ongoing revolution. This is our quarterly paper written by CI&T specialists who are implementing AI solutions at the forefront with our clients. Learn more
2021 - The Year of the Digital Revolution Apr 16, 2021 Recently, Bob Wolheim, our CSO, interviewed Sérgio Vezza, Vice President of BEES, the startup behind Ambev and AB InBev, owners of brands like Budweiser and Stella Artois. Learn more
Business Impact: The Beginning of Transformation Apr 23, 2019 Named as the biggest challenge by C-Levels today, achieving success in the process of transforming companies into digital has a secret: the generation of business results from the beginning. Learn more
Five years in five months: the leap from traditional to digital operations Aug 07, 2020 With a 45-year history in Brazil, the Carrefour chain has built a solid operation that today has 72,000 employees and 498 stores distributed in 26 states. Learn more
A Fortune 100 Financial Services Company: Driving product awareness through fun and games Learn more How do you increase engagement for Lifecycle Target Date Funds in a fun way? We created a smart, simple integrated marketing campaign for a top financial services company to increase engagement and build investment advisors' awareness of their Lifecycle Target Date Funds with an interactive digital game, banner ads, emails, direct mail and conference materials. The campaign's banner ads performed two times better than the industry average click-through rate. Setting our target How do you create a simple digital game to increase engagement and build awareness of a topic like Lifecycle Target Date Funds? How could we capture busy investment advisors' attention in a fun and engaging way? Teeing up the game We decided to meet investment advisors at home—on the driving range. To make it more fun, we decided to let users tee off on their real-life range targets: The roving ball pickers. Target date funds are a simple way to start saving for retirement decades in advance, so we added some distant targets— disappearing yardage markers with retirement dates on them. A person can also hit objects to freeze time and increase each score's value. Built in HTML5, the site is responsive across desktop, tablet and mobile devices. The game was complemented with a print piece and social component, as well as online banners. (Oh, and we went beyond the request to create giveaway customized golf balls, keeping the campaign alive for months to come.) Education through engagement Our client was thrilled with the on-target simplicity of the game concept and its clean execution—and how financial advisors engaged with the game. The campaign’s banner ad click through rate was double the industry average.