Gen AI Pulse | Augmented people Aug 16, 2024 Get into the PULSE of Gen AI with real-world data, actionable insights, and the transformative impact of this ongoing revolution. This is our quarterly paper written by CI&T specialists who are implementing AI solutions at the forefront with our clients. Learn more
2021 - The Year of the Digital Revolution Apr 16, 2021 Recently, Bob Wolheim, our CSO, interviewed Sérgio Vezza, Vice President of BEES, the startup behind Ambev and AB InBev, owners of brands like Budweiser and Stella Artois. Learn more
Business Impact: The Beginning of Transformation Apr 23, 2019 Named as the biggest challenge by C-Levels today, achieving success in the process of transforming companies into digital has a secret: the generation of business results from the beginning. Learn more
Five years in five months: the leap from traditional to digital operations Aug 07, 2020 With a 45-year history in Brazil, the Carrefour chain has built a solid operation that today has 72,000 employees and 498 stores distributed in 26 states. Learn more
Humanity United: Smart web design that inspires social action Learn more How do you tell a powerful story through design to drive social action? Comrade established a new brand identity, website, and marketing collateral for KnowTheChain, Humanity United's initiative to help end forced labour in supply chains. Our work created a real impact and developed an approachable brand that tells a powerful story. We delivered a new website, resources, and reports organized to help drive action. The website design won the Best in Class Interactive Media Award and Communication Arts Web Pick of the Day. The complexity of forced labour The first problem was the complexity of the issue we needed to convey. We wanted to create an intersection of non-profit and consulting work that presented clear, actionable information to help global companies address their forced labour abuses. We also needed to create new brand identity that tackles the dark subject matter of human trafficking in a relatively upbeat, action-oriented way. Telling a powerful story In a series of workshops, we fleshed out KnowTheChain's real objectives to create a single clear statement to guide us. The result? Transparency. We brought KnowTheChain's goal of achieving transparency in supply chains to life through colours and image treatments, making it a central part of the design system. We created smart content, copy and interactions to make a modern presentation of the content and present key information concisely. We decided to use people-focused images to put the human element of supply chains at the front and centre. The design and copy tell a single, powerful story to drive action. Inspiring change The KnowTheChain website is now a truly interactive and engaging resource for companies to learn about and address issues of forced labour in their supply chains. We transformed KnowTheChain from a small initiative focused on a single policy in California into a larger, globally focused one, with a design that promotes the mission.