CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers Jun 08, 2026 CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers. Learn more
CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Mar 31, 2026 CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Learn more
CI&T Report Shows That Over 60% of UK Consumers Already Use AI When Shopping, But Few Are Impressed by Retailers’ Efforts Nov 30, 2025 The Retail Tech Reality Check examines how artificial intelligence (AI) is impacting the way consumers shop. From where journeys begin to how people pay, what channels they trust, and the prices they expect, retail is undergoing a significant transformation. Learn more
CI&T and Valleys to Coast Modernise Housing Systems to Improve Services for 18,000 South Wales Residents Mar 24, 2026 New unified platform removes administrative hurdles, allowing teams to focus on residents and the quality of their homes. Learn more
How to Nurture a Hyper-Productive, AI-First Workforce Nov 27, 2024 | min read Business ImpactArtificial IntelligenceInnovationLeadership By Mark Rodseth AI is at a critical juncture where both its benefits and risks are in the public limelight. But despite headlines claiming AI will take over our jobs and society, we need to keep in mind that AI is meant to be a tool for enhancement, not replacement. Generative AI’s (GenAI) true purpose isn’t to steal our roles; it’s here to make things easier by offering administrative support and providing ideas, prompts, and suggestions, freeing up our time to do more meaningful and creative work. In order to take full advantage of this technology, we first have to understand how to properly use it. 70% of workers worldwide are already using GenAI, but over 85% feel they need training to address the changes AI will bring. Others simply aren’t even aware of its capabilities—I’ve personally spoken to software developers who still aren’t using AI, when it could in fact help get their jobs done three times as fast, to a higher quality, and let them knock off early. It’s clear that people haven’t discovered, or been given the opportunity to discover, the huge avalanche of materials and tools out there to help them. Bridging this gap demands a concerted effort to educate, empower, and motivate the workforce. How, then, does an organisation truly become AI-first? Maximising the potential of AI Finding time to learn at all can be difficult. That’s why it’s essential for managers to actively support their people and provide tangible opportunities for growth. Creating a culture of continuous learning means offering employees access to educational materials, guidance, and updates. Additionally, creating ‘community opportunities’ where employees can share their AI experiences, challenges, and ideas with peers can foster a collaborative learning environment.Some organisations are launching upskilling training and certification programmes to turn employees into GenAI experts. Upon completion of these courses, graduates receive formal qualifications, acknowledging their proficiency in using artificial intelligence. These training paths serve as catalysts for propelling businesses and employees into an AI-first future. In industries where adoption is becoming increasingly critical, mastering GenAI is key to staying competitive.By ensuring that entire teams are equipped with the same level of AI knowledge and understanding, organisations can maximise the utility of AI tools. Challenges to achieving AI fluency But the path to AI fluency is not without its challenges. Many organisations grapple with the sheer scale of change and the investment of time required. Moreover, there is a pervasive fear of job displacement, amplified by misconceptions about AI’s capabilities. Addressing these concerns demands a holistic approach—one that not only imparts technical skills but also cultivates a mindset of collaboration and innovation.True AI mastery requires a diverse ecosystem of talent and ideas. Organisations must actively engage with employees, partners, and customers, offering not just solutions but also insights into the potential of AI. By fostering a culture of continuous learning and experimentation, we can collectively work towards futureproofing our workforce and empowering them to lead the path of innovation. What you can gain from an AI-first approach The benefits of this approach are manifold. By embracing AI, organisations can streamline operations, enhance decision-making, and even unlock entirely new revenue streams. Take, for instance, the realm of customer experience. By leveraging AI-powered insights, companies can personalise interactions, anticipate needs, and deliver seamless service—a win-win for both businesses and consumers.But perhaps the most significant impact of AI lies in its capacity to democratise innovation. Traditionally, the realm of AI has been confined to tech giants and research institutions. However, with the proliferation of accessible tools and resources, the barriers to entry are diminishing. This democratisation not only fosters competition but also spurs creativity, as diverse voices and perspectives converge to solve complex challenges.Yet, amidst the promise of AI, ethical considerations loom large. From bias in algorithms to concerns about data privacy, navigating the ethical landscape of AI requires vigilance and accountability. Organisations must not only prioritise transparency and fairness but also empower individuals to question and challenge the status quo. The journey ahead Achieving success in today’s AI-centric landscape is about harnessing technology to enhance human ingenuity and creativity. If employees undertake the right training and tools, organisations can reduce the risks of AI and ensure it is being used as a catalyst for growth. As we approach a new era of technological advancement, businesses must adapt, or they risk falling behind the competition. The path ahead of us may seem daunting, but those who are willing and brave enough to confront it head-on will reap the benefits in the long run. Mark Rodseth VP of Technology, EMEA Want to learn more about how CI&T can help you harness your business's potential? Get in touch! 0