CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers Jun 08, 2026 CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers. Learn more
CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Mar 31, 2026 CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Learn more
CI&T Report Shows That Over 60% of UK Consumers Already Use AI When Shopping, But Few Are Impressed by Retailers’ Efforts Nov 30, 2025 The Retail Tech Reality Check examines how artificial intelligence (AI) is impacting the way consumers shop. From where journeys begin to how people pay, what channels they trust, and the prices they expect, retail is undergoing a significant transformation. Learn more
CI&T and Valleys to Coast Modernise Housing Systems to Improve Services for 18,000 South Wales Residents Mar 24, 2026 New unified platform removes administrative hurdles, allowing teams to focus on residents and the quality of their homes. Learn more
PRODUCT DISCOVERY Creating a solid foundation for digital product success When to run Product Discovery INTRO Before investing in a digital product, it’s crucial to set a strong foundation to ensure the right thing is being built, the right way. Our Product Discovery process helps mitigate the risk of failure from the start. This collaborative, cross-functional process aids in identifying and understanding users’ needs. It encompasses activities like user research, problem definition, idea exploration, prototyping, technical assessments, and preparation for delivery. The outcome? Informed decisions on what to build, before the building begins. IDEAL USE CASES When to run Product Discovery Improving existing experience Design is an iterative process, there’s always room for improvements. Want to learn more about your users’ behavior? Capture users’ pain points or measure how usable the product is? This is where Product Discovery can help. Implementing a new feature Product Discovery is a great way to validate a new feature before it’s built. Reduce risk by learning what your target customers need and build bespoke experiences that meet their needs. Extending an existing experience to a new platform Extending an existing experience to a new platform is a potential approach for your business to grow and target new audiences. Product Discovery is great way to understand how users’ behaviors differ between platforms. Launching a new product Product Discovery is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, marketing campaign and etc. BEHIND THE SCENES Our Lifecycle Approach Product Discovery sets the foundations for effective and efficient delivery How AI can assist with Product Discovery KEY BENEFITS Why is Product Discovery important? Allows us to empathize and learn about our users. Helps to unpack the complexity of a problem to enable validation of hypotheses. Ensures the efficient allocation of resources to reduce risk for the Delivery phase. Facilitates strong preparation for the Delivery phase while fostering a culture of learning and innovation. THE AI ADVANTAGE How AI can assist with Product Discovery Simplify and enrich the time-consuming desk work in the early Discovery stages such as competitor analysis. Supercharge visualization using tools like Midjourney, quickly imagining solution elements to inspire thinking and speed up prototyping. Help test script writing and Identify the patterns of insight among the mass of information captured. Accelerate data analysis to spot unmet user needs and pain points. GOING BEYOND Within our Product Discovery suite, we feature two offerings: Design Sprints and Product Conception. These dynamic solutions have played pivotal roles in driving substantial client transformations, exemplified by the accelerated redesign of a global auto manufacturer's global platform and the resolution of persistent challenges in staff satisfaction and turnover at a multinational hotel. Design Sprints A burst of innovation and precision in two weeks (or less). Rapid validation, early pitfall detection, and an unwavering commitment to spot-on solutions. Learn more Product Conception A focused, comprehensive process led by a lean cross-functional team to define a well-documented, viable, and valuable aligned solution. Learn more Meet our Experts Reach out to our specialist team "It's easy to think you have the right solution and jump into delivery, only to find that the product doesn't have the desired effect. Discovery is a quick and effective way to gain confidence that the products and features you build will be successful." Daniel Cordle Senior Product Director- Americas "Discovery is about quickly but thoughtfully setting direction and building alignment so that your digital investments have the best chance of being impactful. It's also about putting the customer at the heart of everything you do." Ben Magnus VP of Product | Product Leader Talk to a Specialist Today CONTACT US Set the foundation for effective and efficient digital product delivery today.