Defining the North Star Vision for a Global Healthcare Platform

Challenge

Global healthcare has lagged behind other industries in its digital transformation but is now catching up. As innovators continue to disrupt the healthcare space, a leading UK-based healthcare and insurance provider asked us to revamp its customer proposition in order to compete with newcomers and maintain its historic market leading status.

Solution

Leveraging our partnership with multi-cloud experts, Cloudreach, and in close collaboration with our client, we defined the product vision, customer journey and rollout strategy for its new global platform.  Built around a multi-faceted virtual healthcare experience, the strategy was informed by extensive user research and testing as well as being robust enough to achieve rapid scale.