CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers Jun 08, 2026 CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers. Learn more
CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Mar 31, 2026 CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Learn more
CI&T Report Shows That Over 60% of UK Consumers Already Use AI When Shopping, But Few Are Impressed by Retailers’ Efforts Nov 30, 2025 The Retail Tech Reality Check examines how artificial intelligence (AI) is impacting the way consumers shop. From where journeys begin to how people pay, what channels they trust, and the prices they expect, retail is undergoing a significant transformation. Learn more
CI&T and Valleys to Coast Modernise Housing Systems to Improve Services for 18,000 South Wales Residents Mar 24, 2026 New unified platform removes administrative hurdles, allowing teams to focus on residents and the quality of their homes. Learn more
Helping a Global Budget Airline Lead the Way in Mobile Experiences Learn more Challenge With customers increasingly shifting from desktop to mobile booking, one of the world’s largest budget airlines asked us to define a mobile strategy to help support its mission to make travel easy and affordable. The challenge was threefold. Firstly to show how mobile could make a difference at every stage of the customer journey by providing innovation and competitive differentiation. Secondly, to capitalise on the commercial opportunities provided by mobile platforms to deliver market leading commercial returns and a defined ROI for all activity. Finally to roadmap this strategy to show how the airline could achieve these objectives across the fragmented mobile web, smartphone and tablet ecosystems. Solution Off the back of in-depth research on market penetration, customer journey influences and persona mapping, we developed strategic improvements across 4 key workstreams to enable our client to become a first mover and market leader in mobile. Purchase Continue development of iOS and Android native Apps but develop a mobile web booking engine with single integration into the booking engine to power native apps, mobile website and other mobile platformsDevelop standalone mobile website with mobile web booking engine for search traffic and other platforms Travel Develop 3 core mobile streams covering boarding passes, customer itineraries (including ancillary purchase options) and important information (including an FAQ and live push/pull data) Research Develop separate search strategies for mobile web and for Transactional API partners to maximise demand led customer activity Consideration Inspire and help users who have not decided on where they want to travel to by developing a content hub of inspirational places and activities, drawn from open source content online and driven by recommendation filters Results A product roadmap to accelerate the brand’s position as a market leader in mobile A fully researched and validated customer journey wireframe that is conversion-focused An interactive prototype illustrating conversion and revenue from ancillary partners