RETAIL TECH REPORT: AGENTIC EDITION

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Shopping no longer starts and ends with search, a marketplace, or a retailer’s site.

AI agents are becoming a new front door for discovery, comparison, confidence, and purchase, especially when shoppers want better prices and clearer choices.

Based on a survey of 2,004 diverse UK & Ireland consumers, proportionately representative of the population, this report explores how AI, increased price sensitivity, and more seamless commerce experiences are evolving the modern path to purchase.

The report explores why agentic commerce is moving from curiosity to behaviour, what shoppers trust agents to do, and how retailers can foster loyalty in such fast-changing times.

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What shoppers are already telling us

Agents aren’t replacing the retail experience. They are changing where it begins, what shoppers expect from it, and how hard brands have to work to be found. Access our report for a deep dive into what this shift means for retail discoverability, loyalty, and the next path to purchase.

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The Readiness Signal: 86%

of consumers have either already shopped with an AI agent or are open to doing so.

The Adoption Surge: 68%

have already used an AI shopping agent somewhere along their path to purchase, with 80% using it in the last three months.

The Buying Boost: 48%

say AI-powered assistance is leading them to shop more than before, showing that agents are not just changing discovery; they're creating new demand.

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