In this data dive, CI&T surveyed 2,000 UK consumers (eating/drinking at least one food/beverage outside the home per week and ordering one food/beverage digitally per week) across all ages 18+, genders, and races to determine their expectations of brands’ digital experiences in the cafe/QSR/fast casual/fast food space.

In this deck, we explore the impact of the economy and cultural events on consumers' ordering behaviors, along with their preferences for how they want to interact with brands' digital ordering channels and the motivations behind choosing third-party providers versus branded platforms.

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