IMPACT:
THE DRIVING FORCE BEHIND MITSU'S DIGITAL TRANSFORMATION

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Challenge

With a strategic focus on the automotive insurance sector, Mitsui Sumitomo Seguros, part of the MS & AD Insurance Group, brings over 400 years of global expertise to the Brazilian insurance market.

Some of its challenges included reducing portfolio volatility, minimising undesirable risks, and enhancing its ability to respond swiftly to price fluctuations.

Solutions

The solution identified for this comprehensive repositioning involved an organisational restructuring, coupled with the implementation of short learning cycles based on data collected directly from operations.

The initial changes led to the breaking down of silos, restructuring various areas and profiles into a value chain aimed at enhancing agility and autonomy in internal processes.

Results

• Consistent reduction in delivery lead times, enhancing time to market. The COVID-19 crisis, for instance, required a swift reorientation in product customisation, delivering a remarkable 93% decrease in the time required to activate new products.

• Enhancing the capacity for data-driven decision-making by integrating additional sources for analysis and pricing adjustments. For instance, by closely monitoring market trends and customer needs, we were able to swiftly introduce a new payment flexibility model (90 days for the first instalment), resulting in significant benefits for both new contracts and renewals.

• A key focus has been optimising resources and improving the quality of our initiative portfolio, which is now more closely aligned with strategic objectives. By concentrating the team on high-impact activities, we successfully achieved a significant 30% reduction in operating costs.