Leading Digital Car Marketplace: Revolutionising How UK Consumers Buy Cars

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Challenge

Changing cars is much trickier than it should be. It’s full of hold-ups and frustrations that add unnecessary stress to the experience. As more and more drivers are turning to digital when buying and selling cars, there’s a clear need for solutions that not just replicate the physical process  but make it simpler, faster and frictionless. 

One of Europe’s largest car marketplaces came to us to address this problem and disrupt the car buying experience. There was a visible gap in the UK market, with other traditional OEM and dealer websites filled with over-complicated technical language and a confusing purchasing journey. They asked us to deliver an industry-first B2C digital experience that disrupts the car-buying market. 

The challenge lay in the complexity of creating a completely new digital business – and everything that goes with it. From initial product conception to brand language, associated design system and technology stack, all built from scratch.

Solution

Our rapid, agile, iterative approach empowered us to make quick decisions, so we could deliver this completely new digital venture in just 6 months – covering everything from an initial idea to a big, national launch. 

Built in response to strong market demand, the platform was rooted in deep customer research that fed into the product development process. We kicked off with an initial workshop exploring the clients core competencies and analysing key differentiation points to boost its  competitive advantage. 

To better understand existing inefficiencies and users’ pain points in the car-buying journey, we ran numerous research studies and focus groups with various audiences. Armed with customer insight, we then scoped, designed and developed the consumer facing platform, testing outputs from each sprint to tweak the product and maximise its impact. We migrated the initial platform to AWS using AWS Lambda, DynamoDB, API Gateway, and S3.

The end result? A progressive web application for consumers  and a B2B website for car dealers. A quick, easy, personalised and hassle-free experience.

Results

Over 60,000 dealer interactions generated in first 3 months post launch (book appointment, request call back)

Over 5,000 new profiles created in first 3 months post launch

1,243,000 unique site visits created in first 3 months post launch

45% month on month growth in customers

What the
client said

“We wanted to create an online service that makes car buying as easy as possible for the consumer. With the help of CI&T, we were able to scope, design, develop and launch in just six months. We recognised that both speed to market and quality were key, and through agile delivery we’ve been able to achieve this.”