UP TO 5X HIGHER CONFIGURATION PRODUCTIVITY FOR A LEADING BEVERAGE COMPANY

Eight AI agents increased configuration productivity by 2x–5x and made go-live 2x faster, while creating a more scalable model for higher-volume campaigns.

INTRODUCTION

Configuration-heavy release processes can limit business speed when manual activities make changes difficult to scale.

A leading global beverage company wanted to improve its digital promotions configuration process while increasing traceability, quality, scalability, and speed.

CI&T introduced an AI-powered SDLC pipeline with eight custom agents across five process stages. Powered by CI&T Flow, the workflow automated business-rule validation, configuration changes, quality activities, and go-live within a secure delivery environment.

The initiative increased configuration productivity by 2x–5x and made go-live 2x faster, while supporting a new commercial model targeting higher contribution margin.

THE CHALLENGE: SCALING DIGITAL CONFIGURATION

The organization needed to make promotions configuration faster and more scalable while improving traceability, quality, and release reliability.

Manual Configuration

Manual activities limited how quickly teams could configure and release changes across digital promotions.

Quality and Traceability

The organization needed greater visibility and stronger quality throughout the configuration lifecycle.

Scaling Delivery

Larger campaigns required an approach capable of increasing productivity without adding equivalent operational complexity.

THE SOLUTION

CI&T introduced eight custom AI agents across five process stages, automating
configuration activities from business-rule validation through go-live.

Automated Config

AI agents analyzed business rules, detected scope changes, and implemented configuration updates throughout the workflow.

Quality Automation

Automated validation reduced manual errors and strengthened quality before changes reached production.

Automated Go-Live

The release process was automated from the validation environment to production, reducing manual copying and operational risk.

THE IMPACT

The automated workflow increased configuration productivity and accelerated go-live while supporting a new commercial model.

HIGHER PRODUCTIVITY

Configuration productivity increased 2x–5x

Larger campaigns can generate greater gains

FASTER GO-LIVE

Go-live became 2x faster

Manual production copying was eliminated

SCALABLE CONFIGURATION

Repeatable model for
higher-volume campaigns

Productivity gains increase with larger campaign scope

More scalable digital promotions delivery

TECHNOLOGIES USED

CI&T
FLOW

CI&T Flow supported eight custom agents across configuration, validation, and release activities, helping automate the digital promotions lifecycle.

AGENTIC
SDLC

An AI-powered delivery pipeline connected five process stages and automated activities from requirements validation through release.

SECURE
AI FLOW

Agentic workflows operated within an isolated environment, adding a security layer while automating configuration and release activities.