CUSTOMER EXPERIENCE AND DXP

Create a meaningful, unified brand experience
for your customers, built on a framework of measurability

CUSTOMER EXPERIENCE AND DXP

Improve customer experience with measurable, actionable insights to maximize customer retention and ROI

A digital experience platform (DXP) allows brands to build a tailored cross-channel experience for each customer by identifying opportunities for personalization and customer journey optimization. Measuring performance across all customer touchpoints makes it possible to rapidly deploy innovative new offerings to drive higher engagement and, ultimately, more revenue. That's why measurement lies at the heart of CI&T's Customer Experience and DXP expertise.

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BUILD, MEASURE, AND OPTIMIZE UNIFIED MULTI-CHANNEL CUSTOMER EXPERIENCES

CI&T’s core DXP expertise in strategy, design, and engineering enable organizations
to optimize the customer journey across three key areas.

Experience Optimization

Create opportunities to optimize the customer experience to maximize acquisition or retention.

E-commerce

Increase conversion rates with content-driven e-commerce and personalized shopping experiences.

Data-driven Personalization

Build greater brand engagement with data-driven personalization across the customer journey.

KEEP YOUR BUSINESS AT THE FOREFRONT OF EVOLVING CONSUMER EXPECTATIONS

The unified brand experience and higher levels of customer satisfaction a DXP delivers have a direct, tangible impact on business performance. Building an effective digital experience platform requires digital expertise encompassing strategy, design, and engineering. CI&T can work hand-in-hand with your team to create a unique DXP platform that differentiates you from your competitors, drives higher customer engagement, and positively impacts revenue.

CI&T clients have seen positive results across a range of business operations, including:

Improved customer service performance

Higher
NPS

Enhanced employee productivity

Improved marketing
effectiveness

Higher revenue and
profitability

CI&T TAKES A MEASURABILITY-FIRST APPROACH TO CX AND DIGITAL EXPERIENCE PLATFORMS.

We offer a robust set of practices and frameworks to deliver the best customer experience possible.

CX Measurement Framework
Human-centered design
User testing
SEO and content strategy
Headless CMS
Modular and flexible architecture
Low code
DAM / Digital Properties
ADA (accessibility)
Privacy & Compliance (HIPAA, GDPR, CCPA)

OUR DXP VERTICAL EXPERTISE

Retail

Build connected e-commerce journeys that deliver a consistent, personalized customer experience across multiple channels. Drive high levels of engagement with relevant content, promotional offers, and a connected retail experience.

Financial Services

Tie customer data from multiple services/accounts into a single customer view. Make informed decisions based on how customers interact with content and deliver personalized offerings.

Healthcare

Provide better patient outcomes by arming healthcare professionals with the right information. Get the best solutions to end patients to manage patient experiences effectively.

AI-POWERED DXP REPLATFORMING

Experience AI-powered DXP replatforming that cuts effort by over 50% and boosts efficiency by up to 40%. From SEO to front-end code, intelligent agents handle every step — faster, smarter, and at scale.