CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers Jun 08, 2026 CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers. Learn more
CI&T and AWS: how the partnership transformed customer service with generative AI at Alelo Aug 31, 2026 CI&Ters chatting animatedly in the office, tablet in hand: collaboration and technology, part of everyday life at the company. Learn more
CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Mar 26, 2026 CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Learn more
CI&T Recognized in Everest Group’s 2025 Global PEAK Matrix® Assessments for Retail and Consumer Packaged Goods Services Dec 10, 2025 CI&T Recognized in Everest Group’s 2025 Global PEAK Matrix® Assessments for Retail and Consumer Packaged Goods Services Learn more
Data.Mate: Sales Co-Pilot for Kraft Heinz Brazil Combining machine learning and business vision to drive sales performance. Kraft Heinz is synonymous with innovation on consumer tables and to bring that same excellence to the daily routines of its sales team, we partnered to create Data.Mate, an assistant for front-line reps, that transforms data complexity into simple, personalized recommendations. Challenges Sales Co-pilot One of Kraft Heinz’s primary challenges was providing support to sales executives. Beyond numbers, the team needed clarity. The lack of robust support in generating data-driven insights impacted strategic decision-making and overall sales performance Opportunity identification Another challenge was measuring annual growth potential and mapping sales opportunities. Without a solution to integrate different angles of attack for the same problems, sales teams missed opportunities, particularly across some strategic SKUs Solutions Dual Track Discovery& Delivery We structured Data.Mate’s development using a Dual Track process, ensuring alignment between discovery and delivery that allowed us to build a tool that truly met the sales team’s needs. Custom Machine Learning We implemented custom machine learning models to identify sales opportunities, processing large volumes of data, identifying patterns and transforming them into insights. Next-best action algorithms To suggest the next best action, our team leveraged advanced machine learning that analyzes multiple variables and continuously learn from previous results, enabling Sales Executives to act with effectiveness Results User growth and engagement Data.Mate delivered an impressive 371% growth in active users and a 527% increase in Sales Executive engagement. Adoption and performance 88% of Sales Executives, representing 35% of company revenue, chose Data.Mate as their insights partner. Additionally, the application boosted on-shelf availability by 12% and established heavy users’ performance as 7% higher than the company average. Financial impact The initiative drove incremental Joint Business Planning gains for Kraft Heinz through sales opportunities addressed by Data.Mate. Industry recognition With Data.Mate, Kraft Heinz secured 1st Place in the AI category at the 2026 Involves Awards, recognizing projects that transform strategy, data and execution into real-world retail and trade marketing results. Technologies used • Python (Azure ML): Used to build and deploy the machine learning models at the core of Data.Mate’s intelligence, processing both historical and real-time data.• Vue.js e Nest.js: Selected for user interface and backend framework development, ensuring a seamless user experience. Key Metrics 371% growth in active users 527% increase in Sales Executive engagement 88% adoption rate among Sales Executives Data.Mate heavy users outperformed the company average by 7% A 20% contribution toward Kraft Heinz Brazil’s 3-year margin growth ambition. Ready to learn more?Talk to our experts.