CI&T HELPS EVE WELLNESS EXPAND ITS
REACH USING DIGITAL STRATEGY

Helping a local breast health and ultrasound cancer screening pioneer increase their reach through digital channels.

Situation

CI&T worked with Health Care Provider Eve Wellness, which is pioneering breast health and ultrasound cancer screening to help them use digital to increase their reach within their flagship location in San Francisco, CA.

Approach

We began by understanding their work in the customer journey and advised them on how to reach more people through targeted search optimization and a content strategy tailored to their unique market position. As a premium, comfortable experience that doesn't require specific adult age or doctor referral, their model allows healthcare consumers to access services on their own terms at an affordable cost.

Content and design as a starting point for longer-term strategy

In addition to experience design and content, we conducted a competitive analysis of similar providers. We advised on business strategy and customer strategy to increase their footprint through events, partnerships, and potentially disruptive ideas like a mobile clinic. These initiatives aim to increase access to women in more areas and more convenient contexts, such as connecting through their employer to become part of their benefits package or directly through FSA funds.

Outcome

A BETTER EXPERIENCE AND GREATER ACCESS THROUGH DIGITAL

Landing pages are designed for targeted placements, tailored to specific market conditions, needs, and timing, and they direct traffic back to the main website.

More people served: A 2x increase in bookings based on educational and patient-centric messaging.

Direct-to-consumer access: An affordable screening cost ($350) makes care accessible to those who need it but are blocked by cost and coverage.

Eve Wellness is truly a groundbreaking service in a much-needed space, and CI&T is proud to be part of realizing their vision.

A truly groundbreaking service in a much-needed space

"At Eve Wellness, we’re dedicated to making breast health accessible and approachable for all women. CI&T’s expertise in both content strategy and digital tools helped us refine how we communicate with our audience. By creating a tailored content strategy and ensuring our landing pages provide a seamless path for patients, we guide them toward the next step in their wellness journey with confidence. These elements work hand in hand—our content educates and reassures, while the landing pages serve as an extension of our ad campaigns, helping patients move forward with assurance that they’re making the right choice for their health.

For women with dense breast tissue, ultrasound screening is particularly crucial, as it offers a clearer view of abnormalities that mammograms might miss. By integrating advanced 3D ultrasound technology, we provide a reliable and thorough screening experience, empowering women to detect potential issues early, when treatment is most effective. This approach ensures a comfortable and affordable process that truly empowers women to take control of their health."

Brendan Foley, Co-Founder of Eve Wellness