CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers Jun 08, 2026 CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers. Learn more
CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Mar 26, 2026 CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Learn more
CI&T and AWS: how the partnership transformed customer service with generative AI at Alelo Aug 31, 2026 CI&Ters chatting animatedly in the office, tablet in hand: collaboration and technology, part of everyday life at the company. Learn more
CI&T Recognized in Everest Group’s 2025 Global PEAK Matrix® Assessments for Retail and Consumer Packaged Goods Services Dec 10, 2025 CI&T Recognized in Everest Group’s 2025 Global PEAK Matrix® Assessments for Retail and Consumer Packaged Goods Services Learn more
PLANET PAYMENT Simplifying Complexity How CI&T integrated several Planet Payment businessesinto a single digital proposition, whilst helping thebusiness to accelerate its growth through newdigital channels. Learn more Client case study Planet supports 800,000 customers across 120 countries and is supported by a global workforce of 2,500 people. The company was founded to assist merchants, acquirers, and shoppers by providing payment and tax free shopping services globally for some of the world's best known brands and tourist destinations.Planet has a vision to simplify the payments industry by creating truly integrated payment solutions across the retail and hospitality sectors that serve a wide range of customers. Their goal is to put the customer first, creating seamless and frictionless payment transactions.To achieve this feat, the historically led payments and tax free shopping provider made a number of business acquisitions in the hospitality, retail and ecommerce verticals. The Challenge The initial challenge was to simplify the complexity of consolidating five different business value propositions. This included the integration of their technology, and the customer facing lead generation propositions into one coherent, digitally led customer journey. These digital channels will eventually become the main lead generation channel for the business. CI&T's approach The project began in July 2022, with the simultaneous delivery of a customer-facing MVP that would begin to generate leads for the business. Alongside a depth-CX strategy to explore customer needs, desired outcomes and the plotting of the optimal journey for lead generation was delivered. This culminated in a detailed digital roadmap to be implemented against the strategy that was formed. The first iteration of the platform went live in November 2022 and is seen as the foundation that will be built on over the coming months and yearsIt consists of a single digital brand proposition for all of their differing products. The website consolidates all services and offers into an organized and digestible format that will allow the company to upsell, cross-sell and attract new customers whose needs will be served with one of the first truly integrated payments platforms. Results Customer journeys are monitored from marketing engagement through to sales, this funnel management allows the business to react and respond to the types of leads that are being received and converted.Early data from January and February 2023 is positive with a weekly increase in marketing qualified leads. The website will continue to be developed throughout the rest of the 2023 with a focus on lead generation. Estimated to be the main lead generation source by 2025 Project partners Want to learn more about our work? Contact Us