UNIFYING A GLOBAL CONSUMER HEALTH LEADER’S DIGITAL ECOSYSTEM WITH A COMPOSABLE DXP

THE CHALLENGE:

Taming Digital Complexity at Scale

Managing a sprawling digital estate brought major challenges: inconsistent experiences, duplicated efforts, slow time-to-market, and operational inefficiencies. Brand teams needed the ability to innovate independently, yet still leverage a centralized platform to maintain quality, security, and brand consistency. The client required a solution that could streamline operations and empower teams without sacrificing speed or flexibility.

THE SOLUTION:

A Unified, Composable and Empowered Ecosystem

CI&T went beyond implementation to design a comprehensive digital foundation — combining modern architecture, design systems, and enablement programs to sustain long-term impact. Key components included:

A Unified Foundation with a Composable DXP

At the core of the transformation was a composable Digital Experience Platform (DxP). Netlify Create (formerly Stackbit) orchestrated content across multiple sources, while React/Next.js frontend components were standardized in Storybook for consistency and developer efficiency. The platform is hosted on a standardized and scalable Microservices Platform (MSP) that CI&T built on the client's centralized AWS instance. At its core, the MSP is a Kubernetes cluster managed with Amazon EKS and provisioned using Terraform (Infrastructure as Code), ensuring resilience, consistency, and operational excellence.

Consistency and Speed through a World-Class Design System

Data-driven UX research informed a design system that translated UI designs in Figma into a developer-ready component library documented in Storybook. A dedicated platform team maintains this core system, providing a single source of truth that accelerates development and ensures brand integrity across all digital properties.

Empowering Teams through DXP Academy

Transformation thrives when teams are enabled. CI&T launched the DXP Academy, a dedicated training program to upskill the client's internal teams on the new composable technologies, design system principles, and operational methodologies. This initiative fostered self-sufficiency, drove platform adoption, and ensured the long-term success of the new ecosystem.

This foundation enabled the simultaneous launch of multiple flagship brand sites — from pain relief to skincare — each with the flexibility to innovate within a unified, high-performance platform. Each brand website operates within its own dedicated infrastructure on the platform, giving teams autonomy while benefiting from the speed, consistency, and security of the core DxP.