We’re very excited to meet you!
Let us take a moment to introduce ourselves.
We’re digital natives with a 28-year track record

We take a product-led approach to generating real value for our clients and their customers. Operating across the full product lifecycle, we drive innovation across every step of the journey from proposition through to delivery and iteration. 

We believe in the power of cross-functional, agile teams focused on a shared mission. Having worked with hundreds of brands on thousands of digital products, we know how to deliver at scale and with quality.

Our focused M&A strategy targets founder-led businesses with strong cultural alignment. These partnerships elevate our expertise and broaden our geographic reach as we join forces with organizations like Somo, who bring a deep legacy of work in the automotive industry.

Our beliefs

How to do best by our clients and each other, learned from our experience of delivering hundreds of digital products. 

Create value, not stuff.
The outcomes of our work are more important than plans, presentations and story points. We devote our energy to what makes a difference and drives value, focused by clear metrics that support your vision.
Users first, 
everything else second.
Business value comes from user value. We are yet to find success where these things don’t meet, so put the user at the heart of the process, not the end of it.
Insight driven creativity.
Make bold, hypothesis-led decisions. Focus on continuous validation and refinement over needing the textbook answer upfront. Balance data and analytics with what people do best - creatively and collaboratively solve problems based on insights.
Take a progressive technical approach.
Efficient development of future-proof solutions depends on independent selection of best fit tools & technologies. We are agnostic in our approach, but progressive in our mindset.

Making from day one.

Aligning creativity and technology is key from the outset. We plan quickly and early, then code and iterate, applying agile as a real and sustained attitude, not just a set of rules.

T-Shaped teams win.

We attract people who naturally adapt to change, forming lean teams of subject matter experts who each have a broad understanding of others roles in the digital process. Our clients are seen as key team members.

Organizational alignment.

Change is hard. Delivering on new ideas requires buy in, from the C-suite through to your development teams. We continuously collaborate with all levels of your business to ensure the products and services that we design and build drive meaningful change.

Enjoy it. Be human. 

People do their best work when they enjoy it. That’s true for our people and yours. Be prepared to roll up your sleeves and work hard, but be human in the process. Stay true to your values.
Local expertise combined with nearshore scale

Driving impact with over 7,000 digital experts around the world

We led the UK’s largest used vehicle business, British Car Auctions, through creating their successful direct-to-consumer digital product, Cinch. Guiding every step of the journey from proposition to launch, CI&T delivered an MVP in six months and supported Cinch through the scale-up of their internal product teams.

Audi

We are the Digital Agency of Record for Audi of America, partnering to design, build, and evaluate their digital strategy and product suite across customer and dealership journeys.

We applied robust user research and innovative technologies to help Jardine empower dealership staff to deliver a more impactful customer experience.

Let’s meet the team

For our first meeting we’ve assembled a team of experts whose experience and skills cover everything Driveway needs to create great digital products.

We look forward to meeting you in person on April 13. In the meantime, feel free to reach out to any of our team members if questions arise.

Bruno Guicardi

President & Co-Founder
Entrepreneur of the digital age. Experienced in fast-paced digital business and environments of continuous innovation and global competition. A Lean Thinking enthusiast. Admirer of all things Zen.
Linkedin
bruno@ciandt.com
Dream Car:
Volvo C30 T5

Mike Astle

SVP, Technology
Technical leader with 20 years of experience building software products and leading software teams. An engineer at heart with a phenomenal breadth of experience.
Linkedin
mikea@ciandt.com
Dream Car:
ZIL-41047

Dima Herrera

Product Owner
Product leader focused on collaboration between cross-functional teams to deliver impactful results. 6+ years of Salesforce experience, leading LATAM teams to deliver innovative product solutions for US clients, including Audi & VW.
Linkedin
dimarian.herrera@ciandt.com
Dream Car:
Ford F-150 Raptor

Nick Haywood

SVP, Americas
Harnesses the power of agile delivery at scale to generate disruptive digital products. 15+ years of experience in the automotive industry delivering real change and business impact.
Linkedin
nick@ciandt.com
Dream Car:
Audi RS e-tron GT
(in Daytona Gray)

Dan Pieper

Creative Director
Connects brands with audiences by creating emotional experiences that inspire consumers to take action. Over 20 years of experience advancing meaningful digital products for well-known brands like Toyota, Mitsubishi Motors, Adobe, PetSmart, and Microsoft.
Linkedin
dpieper@ciandt.com
Dream Car:
Saab 99

A selection of our automotive clients