DESIGN SPRINTS

Transforming ideas into lasting impact in just two weeks

INTRO
A burst of innovation and precision in two weeks (or less). Our cross-functional teams dive deep to tackle targeted specific challenges, generating ideas, crafting prototypes, and conducting user testing.

The result? Rapid validation, early pitfall detection, and an unwavering commitment to spot-on solutions.

Effective for well-defined problems, Design Sprints expedite decision-making and reduce uncertainty without significant time or resource investment. Partner with CI&T to co-create bold goals and ignite products, faster.

HOW IT WORKS

The Design Sprint Framework

From week one to week two

1. Understand

Get the band together. Align on a problem statement. Agree the desired outcome. Review the work that’s already been done. Consult the experts. 

2. Diverge

Get inspired. Ideate. Look around. When we’re all juiced up with ideas, sketch out prototypes. Look to come up with the widest range of solutions.

3. Converge

Review all the ideas. Assess each one. Identify the strongest elements of each, rule out what won’t work. Combine the winning elements into a single storyboard. 

4. Build

Prototype time. The aim is the simplest possible manifestation of your storyboard to form a testable product prototype. Plan your testing. 

5. Test

See how people react to your prototype. Identify what has worked well and what hasn’t. Capture the feedback and set it as a baseline for taking the product forward. 

CRITICAL COMPONENTS

Inputs and Outputs

Dive into the inputs and outputs that steer the journey from ideation to realization.

What are the inputs?

> Key business problems
> Solution constraints
> Commitment from key stakeholders

What are the outputs?

> Problem Statement
> Product Vision Statement
> UX & UI Concepts
> Design Prototype
> User Testing Results & Summary
> High-Level Product Roadmap
> Initial Technical Feasibility Review
> Final Presentation

CLIENT STORIES

The Power of Design Sprints

Accelerating the redesign of a luxury auto manufacturer's most-visited webpage

The Challenge

Refine the webpage to help customers make the right choice when making their vehicle selection.

Our Solution

CI&T addressed the challenge with two one-week Design Sprints: one for US market requirements and rapid prototyping, refining selected concepts based on stakeholder input, and the other in London to unify global market concepts. The outcome: A development-ready concept.

Results

From brief to approved design concept in just two weeks

Collaboration with global headquarters to deliver a solution that worked across all markets

Chosen design is live on the client's website across all markets

Increasing staff efficiency and satisfaction
through digital

The Challenge

A multinational hospitality brand faced high staff turnover and dissatisfaction, prompting a need to investigate the root causes and explore digital solutions for enhanced staff retention.

Our Solution

CI&T sent a cross-functional team onsite to conduct primary and secondary research. We identified key challenges and swiftly designed a clickable prototype showcasing mobile technology’s potential to improve staff engagement, guest interaction and shift management.

Key Outcomes

Staff survey suggested 94% believed the tool would improve their work day

Staff survey suggested 88% believed the tool would improve their efficiency

Delivered prototype in two weeks

Fully validated staff experience through qualitative user research

CONTACT US

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