Welcome to Future Ready:
Beauty and Wellness Forum

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CI&T’s live Future Ready: Beauty and Wellness Forum took place on March 15. The half-day virtual event explored digital beauty and wellness trends to accelerate learning, connect with consumers and help guide business decisions.

Featuring industry leaders and experts at the forefront of beauty and wellness from IPSY, Pinterest, Scentbird, and more, the agenda covered a range of topics related to digital enablement, including social media, live streaming, e-commerce and loyalty.

Keynote

How digital is elevating the beauty industry

Panel

Loyalty and the Value of Customer Data

As brands and retailers connect with their customers, digital has allowed firms to capture richer data and profile consumers more accurately. Discover how customers are using data to enhance the way they think about loyalty.

Panel

How beauty brands unlock the
power of social media

Social Media is how and where the beauty industry first demonstrated to other verticals how it's done. The highly visual nature of the category lent itself perfectly to the social media boom, and the need for expert resources to teach consumers what to buy and how to apply the standard for influencer content. In this panel, we explore what it takes to be a social media star beauty brand.

Panel

The new e-commerce priorities for beauty

Beauty and wellness brands rely heavily on trial to motivate purchase intent. Now that the pandemic has wiped out many opportunities to demo products in stores, how can e-commerce platforms facilitate consumer confidence in their shopping decisions? Should there be equal emphasis on both the experiential and transactional aspects of the online path to purchase? Where does e-commerce have a leg up on offline retail in beauty and wellness? We address these questions, and more, during the panel discussion.

Future Ready: Beauty and Wellness Forum
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