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THE INVISIBLE BUYER BOOK LAUNCH Join us for an exclusive evening celebrating the launch of Naureen Mohammed's The Invisible Buyer.Hosted at CI&T's London office, the event will bring together a select group of retail and industry leaders for an intimate conversation between Naureen and Melissa Minkow, Global Director of Retail Strategy & Insights at CI&T.Expect fresh perspectives, an insightful discussion, and the opportunity to connect with peers over drinks and canapés. RESERVE YOUR SEAT Tuesday, 1 December 202618:00–20:00 GMT CI&T London Office5th Floor, 60 Bishopsgate, London MORE ABOUT THE EVENT THE INVISIBLE BUYER: RETHINKING RETAIL IN THE AGE OF AI As AI increasingly influences how people discover products and make purchasing decisions, brands face a new challenge: how do they stand out when AI is part of the shopping journey?Drawing on research from over 5,000 AI answers across 13 UK consumer categories, The Invisible Buyer explores why even the most recognisable brands get found but aren't always chosen. The book introduces a fifth P to the traditional marketing mix, "prompt," and outlines a practical five-step framework to help marketers navigate this new reality.During the event, Naureen and Melissa will explore some of the book's most compelling findings, discussing how agentic commerce is reshaping consumer behaviour, what this means for brand visibility and loyalty, and how retailers can adapt to a rapidly changing shopping landscape. RESERVE YOUR SEAT MEET THE SPEAKERS Naureen Mohammed Naureen Mohammed is a marketing and technology leader with over 30 years of experience working with global consumer brands, including Unilever, Beiersdorf, Johnson & Johnson, Meta, and Pinterest.Her work focuses on how AI and emerging technologies are changing the way consumers discover, evaluate, and choose brands. A columnist at Marketing Week, she regularly shares insights on the intersection of technology, marketing, and consumer behaviour, and has been featured in Vogue Business, Campaign, and Cosmetics Business. Melissa Minkow Melissa Minkow is the Global Director of Retail Strategy & Insights at CI&T (NYSE: CINT), where she helps brands navigate the evolving retail landscape through consumer insights and cross-category innovation.A recognised retail futurist, Melissa previously served as a Senior Advisor at Gartner, covering omnichannel, e-commerce, and social commerce strategy. She began her career at Target and holds an MBA from Northwestern University's Kellogg School of Management.Melissa is a regular contributor to CNBC's Squawk Box Europe, where she shares perspectives on US and European retail trends and consumer behaviours. She has also been recognised as a RETHINK Retail Top Influencer and an RTIH Top Retail Technology Influencer. RESERVE YOUR SEAT Places are limited. Register here to secure your spot.