CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers Jun 08, 2026 CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers. Learn more
CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Mar 26, 2026 CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Learn more
CI&T and AWS: how the partnership transformed customer service with generative AI at Alelo Aug 31, 2026 CI&Ters chatting animatedly in the office, tablet in hand: collaboration and technology, part of everyday life at the company. Learn more
CI&T Recognized in Everest Group’s 2025 Global PEAK Matrix® Assessments for Retail and Consumer Packaged Goods Services Dec 10, 2025 CI&T Recognized in Everest Group’s 2025 Global PEAK Matrix® Assessments for Retail and Consumer Packaged Goods Services Learn more
Marketing Agility Maximize your marketing results with Agile Marketing and Salesforce MarTech solutions. Salesforce Marketing Cloud Dawn Discover how we can collaborate with you to put your company on the right path in Marketing Cloud. THE OPPORTUNITY As the digital marketing landscape becomes more complex and your marketing technology grows increasingly fragmented, Salesforce marketing ecosystems implemented by an end-to-end partner focused on business impact can help to streamline campaign execution and optimize your MarTech stack. THE SOLUTION The Salesforce + CI&T partnership brings the benefits of an agile culture into your marketing world. Our high-touch approach connects with your current pain points and creates a continuous improvement machine for your marketing process. PARTNER SINCE 2010 CI&T is a long-standing partner of Salesforce with deep expertise in multiple Salesforce Clouds (Core CRM, Sales, Services, Marketing, Health, Community, Banking, and MuleSoft). ABOUT SALESFORCE CI&T CLOUD SOLUTIONS EXPERTISE 60+ SALESFORCE CERTIFICATIONS - Golden Badge Partnership- Admin Certifications- Consultant Certifications- Developer Certifications- Marketing Certifications Accelerate your Salesforce journey Discover how a nearshore model can unlock your Salesforce business potential. CI&T CAPABILITIES FOR DIGITAL MARKETING OPS 1. MARKETING & LIFECYCLE STRATEGY Define segment and preferred behavior. Establish sales and engagement KPIs and program strategy. 2. EXPERIENCE & MARKETING CREATIVE Design customer journeys, creative messaging, offers, landing pages, trigger activities to engage customers. 3. REPORTING & INSIGHTS Reporting and optimize based on individual, segment, creative performance. 4. MARKETING OPERATIONS Support creative production, traffic assets, support operational efficiency and enable capabilities. 5. MARKETING TECHNOLOGY & DEVELOPMENT Integration of platforms. Development of new landing pages and assets. Ensure data capabilities. CLIENTS Operational excellence and consumer satisfaction Developing a digital campaign management platform and streamlining credit flow has resulted in a true revolution. Our multidisciplinary teams have embraced two challenges related to the operations of the 3rd largest bank in Latin America: the creation of a new credit flow and the design of a digital campaign management platform. In the first case, the teams needed to enhance, with updated solutions, the performance of relationship managers at the institution and improve credit analysis. In the second scenario, they aimed to simplify and accelerate the management of numerous marketing actions.The union between CI&T professionals and Salesforce experts, along with the implementation of Salesforce solutions, especially Financial Service Cloud, Service Cloud, and Marketing Cloud, has resulted in a revolutionary shift. Its actions, which also involved the integration of legacy systems and varied channels, ensured both increased revenues and high conversions to credit and investment - thanks to the optimization of operational processes and personalized communications and approaches in digital and omnichannel journeys. Modernizing the digital ecosystem of Latin America's largest bank The new ecosystem allows the banking institution to improve the synergy of marketing operations related to various digital products. Faced with the need to set up and manage a new cloud business unit, capable of centralizing, in a single environment, campaigns and results of marketing actions related to all digital products in its portfolio, the largest bank in Latin America turned to CI&T and Salesforce. Our multidisciplinary teams stepped in to take action on all fronts, reinventing the new architecture on data-driven processes and customization.From the beginning of the partnership in 2021 through 2022, we managed to migrate various systems to Salesforce Cloud Architecture, equipped with Salesforce Marketing Resources (Marketing Cloud, Customer 360, Datorama, and Interaction Studio) and specifically designed for this application. Furthermore, we have completed almost all communications deliveries, increased rates related to consumer behavior, and ensured operational synergy up to the institution's market coverage. SFMC Dawn Discover how we engage with you to put your company on the right path in Marketing Cloud.