Building a Membership
Model That Resonates

The terms “membership” and “subscription” are often used interchangeably in retail. However, CI&T research from a survey of 1,000+ consumers across all age segments, reveals that most consumers perceive a distinct difference between the programs. 

This insight, along with the evolution of the membership space, offers valuable lessons for broader retail. The report, done in partnership with Retail TouchPoints, analyzes positioning to understand shoppers’ mindsets and what an ideal membership looks like.