Retailers face a new balancing act as intra-pandemic
consumers expect consistent shopping
across all channels.  

Consumers are recalibrating their shopping routines.


Our Connected Retail Report captures insights on the current and future state of retail, including results from a consumer survey of 545 diverse US consumers, the 2023 Retailers to Watch, and recommendations for retailers to deliver the ideal connected experience.

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“Every response to our consumer survey indicated a desire for a customer experience that is convenient, efficient, and aligned with current shopping habits. Now it’s up to retailers to build services that best accommodate those preferences while building the right bridges between channels to incentivize simultaneous use.”

Melissa Minkow

Director of Retail Strategy
at CI&T and co-author of the report.

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