Retail

RETAIL TECH REALITY CHECK

AI is reshaping how consumers shop. From where journeys begin to how people pay, what they trust, and the prices they expect, retail is in flux.

Our Retail Tech Reality Check shows shoppers returning to search engines to start their path to purchase, welcoming Agentic AI for routine purchases, and staying wary of biased recommendations. The takeaway: retailers must optimize for search, build trust with transparency, and balance dynamic pricing with consumer protections.

Based on a survey of 1040 diverse US consumers, this report reveals how people are adjusting their shopping habits thanks to the prevalence of AI, increased price sensitivity, and more seamless social commerce experiences.