RETAIL TECH REPORT: AGENTIC EDITION

Shopping no longer starts and ends with search, a marketplace, or a retailer’s site.

AI agents are becoming a new front door for discovery, comparison, confidence, and purchase, especially when shoppers want better prices and clearer choices.

Based on a survey of 1,011 diverse US consumers, proportionately representative of the population, this report explores how AI, increased price sensitivity, and more seamless commerce experiences are changing the modern path to purchase.

The report explores why agentic commerce is moving from curiosity to behavior, what shoppers trust agents to do, and how retailers can stay visible, useful, and chosen when the buying journey is no longer theirs alone.

What shoppers are already telling us

Agents aren’t replacing the retail experience. They are changing where it begins, what shoppers expect from it, and how hard brands have to work to be found. Explore the preview, see what this shift means for retail discoverability, loyalty, and the next path to purchase. Then download the full report. 

The Readiness Signal: 90%

are already in the agentic commerce addressable market, either using AI agents to shop today or open to doing so in the future.

The Adoption Surge: 74%

of consumers have already used an AI shopping agent across the path to purchase, with 87% of those users engaging in the last three months.

The Buying Boost: 55%

say AI-powered assistance is leading them to shop more than before, showing that agents are not just changing discovery, they are opening new demand.