The Second Screen Paradox.

88% of viewers are looking at a second screen. What if you owned it?

Broadcasters don’t have to lose younger audiences to mobile distraction. Discover how AI-powered experiences and mobile integration turn this behavior into real-time engagement and new revenue streams.

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Audiences have changed how they engage, and the second screen is the current reality.

Audience Behavior Embed
88%

of viewers under 35 are active on a second screen while watching TV.

70%

of younger theatergoers check their phones during movies.

76%

of consumers have purchased an item seen within the content.

Instead of competing for attention against smartphones, leading broadcasters can own the experience by converging content with interactive mobile applications.

From threat to partner.

“The second-screen dilemma is only a problem if we assume the TV must be the only screen. If we pivot to see the smartphone as a remote control for the viewer's imagination, the landscape changes."

Jonathan Bumba, Global SVP, Telco, Media, Entertainment & Gaming at CI&T

Read our full POV