CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers Jun 08, 2026 CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers. Learn more
CI&T and AWS: how the partnership transformed customer service with generative AI at Alelo Aug 31, 2026 CI&Ters chatting animatedly in the office, tablet in hand: collaboration and technology, part of everyday life at the company. Learn more
CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Mar 26, 2026 CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Learn more
CI&T Recognized in Everest Group’s 2025 Global PEAK Matrix® Assessments for Retail and Consumer Packaged Goods Services Dec 10, 2025 CI&T Recognized in Everest Group’s 2025 Global PEAK Matrix® Assessments for Retail and Consumer Packaged Goods Services Learn more
The Second Screen Paradox. 88% of viewers are looking at a second screen. What if you owned it? Broadcasters don’t have to lose younger audiences to mobile distraction. Discover how AI-powered experiences and mobile integration turn this behavior into real-time engagement and new revenue streams. Contact us Audiences have changed how they engage, and the second screen is the current reality. Audience Behavior Embed 88% of viewers under 35 are active on a second screen while watching TV. 70% of younger theatergoers check their phones during movies. 76% of consumers have purchased an item seen within the content. Instead of competing for attention against smartphones, leading broadcasters can own the experience by converging content with interactive mobile applications. From threat to partner. “The second-screen dilemma is only a problem if we assume the TV must be the only screen. If we pivot to see the smartphone as a remote control for the viewer's imagination, the landscape changes." Jonathan Bumba, Global SVP, Telco, Media, Entertainment & Gaming at CI&T Read our full POV Ready to transform the viewing experience? Let’s discuss how CI&T’s Immersive & Interactive TV for Broadcasters can help your organization modernize digital ecosystems and build interactive platforms.