Webinar | The Financial Brand + CI&T

MEASURING WHAT MATTERS: ROI IN BANK CUSTOMER EXPERIENCE + PLATFORM MANAGEMENT

Banks have spent countless sums in recent years on improving the customer experience but have yet to gauge the financial returns on these investments accurately.

In this Financial Brand webinar, CI&T’s Young Pham and Robin Borelli discuss a framework banks can follow to identify, measure, and maximize the value of the most critical metrics of customer experience and digital experience management.

What you’ll learn:

  • Examples of banks that are doing CX well
  • A framework for measuring banking CX improvements
  • How to create performance targets for specific customer journeys
  • Ways to identify your bank’s digital maturity level relative to CX measurability
  • How to envision the tech solution that enables your bank to achieve these targets

Speakers

Young Pham

Chief Strategy Officer at CI&T

Robin Borelli  

VP, Digital Services for CI&T