AGENTIC AI, DYNAMIC PRICING, AND THE NEW SHOPPER MINDSET

From shifting spending habits to the rise of dynamic pricing, retail is evolving faster than ever. In this conversation, CI&T’s Melissa Minkow sits down with Jenna Flateman Posner, Founder of Chief Digital Agency, and Eileen Rizzo, CEO of Zachys Wine International, to unpack findings from CI&T’s Connected Retail research. Discover what today’s consumers expect from a connected retail experience — and how agentic AI is empowering store associates, enabling personalized engagement, and driving operational agility to meet the demands of tomorrow’s shopper.