HOW RETAIL BRANDS ARE USING AI TO TRANSFORM CUSTOMER EXPERIENCE

What do consumers really expect from connected retail today — and how can AI help brands deliver? Melissa Minkow, Global Director of Retail Strategy at CI&T, sits down with Jenna Flateman Posner, Founder of Chief Digital Agencys, and Sadiki Christie, VP, Head of DTC Digital Development and Delivery at Ralph Lauren, to unpack insights from CI&T’s 2025 Connected Retail research. Together, they explore how evolving consumer expectations are reshaping commerce — and how AI is enabling brands to respond with greater personalization, operational agility, and future-ready strategies.

Whether you’re a strategist, marketer, or digital leader, you’ll gain practical takeaways for aligning AI initiatives with business value and strengthening customer relationships.