CI&T + Box1824 Webinar

Understanding the Generative Generation for Future Business Impact

Exclusive film analysis + Fireside chat
August 14th | 9am PST/ 12pm EST

It’s impossible to escape debates about Generative AI. While many discuss its creative capacities, business implications, and productivity boosts, few focus on the central element: its impact on people. At CI&T and Box1824, we call this new cohort GenGen – Generative Generation – a generation growing up in an environment permeated by AI-based creative tools. GenGen wields immense creative power to solve global problems but also faces the challenge of discerning truth from fiction.

"GenGen: The Dawn of the Generative Generation," a Box1824 + Stink Films production, explores this generation’s significance. Join us on August 14th, when Paula Englert, CEO at Box1824, and Bob Wollheim, EVP, Growth & People at CI&T, will provide an exclusive summary of the study behind the film, followed by a fireside chat on brands’ crucial role in understanding and guiding GenGen.

Join us to learn more about the study and share your perspectives.

We recommend watching the 10-minute film beforehand.

Speakers

Bob Wollheim

EVP, Growth & People at CI&T

Paula Englert

CEO at Box1824

About Box 1824

Box 1824 has been bridging the gap between future and present tenses for nearly two decades. Box 1824 is a unique company, a hybrid between research, consultancy, business strategy, and future hub. It is globally recognized for Detect, Decode, and Direct - a proprietary methodology called 3D - behavior trends and tech changes, and connects those movements with effective, practical, and future-focused supra strategic plans to its clients.