CX in Banking: Acquisition and Loyalty through ROI-Based Customer Experience

Crafting digital experiences to attract and retain customers

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Report
Navigating the fallout of banking closures, financial institutions face a crisis of consumer confidence.

The need to enhance personalization, extract customer data, and increase service adoption is leading banks to reevaluate the effectiveness of their experience management solutions – the key to fostering loyalty and curbing expenses. 

Discover how to identify, measure and maximize the value of critical CX metrics for sustained success. 
Inisghts
Only 4% of banks rated their
experience as excellent.
BAI, 2022
Banks currently build CX capability around reactive measurements. 28% of organizations track withdrawals or deposit growth.
Digital Banking Survey, 2022
First Hawaiian Bank transformed its website, prioritizing dynamic, personalized user experiences centered around customer needs. Through CI&T’s approach and Acquia CDP technology, they delivered an MVP in 3 months and launched the complete site in 6 months. This initiative resulted in a remarkable 50% decrease in bounce rate and a corresponding 50% increase in new unique users.

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