More consumers are discovering or rediscovering the great outdoors. Adventure retail is seeing a boom during these unique circumstances. See our latest take on the best practices that will ensure sustained success.
Since COVID-19 hit, consumers have sought activities that helped them stay healthy and moving while social distancing. This has resulted in the outdoor category experiencing some growth. Read ahead for how outdoor retailers can continue to appeal to consumers’ values, not just their needs.
In this paper you’ll get a glimpse of:
- How a commitment to sustainability has become table-stakes and how it matters more to consumers these days
- More brands encouraging their sales associates to provide tailored experiences in order to build trust between brands and consumers
- How retailers can draw (masked up and distanced) consumers back into stores by being more creative