Selling To Generative AI: Marketing Strategies For New Algorithmic Customers

Have you sold anything to an AI today? As AI continues to revolutionize our world, shaping how we live, work and communicate, businesses must adapt their marketing strategies to stay ahead of the curve and confidently answer this question with a “yes." One groundbreaking trend poised to redefine marketing as we know it is the rise of generative AI as a customer persona.