Trends and Learnings about Consumer Transformation | Coca-Cola

Trends

What are the new challenges that Coca-Cola is facing in this "new normal"? In a light and insightful conversation, Coca-Cola's Senior Global Marketing, Adriana Knackfuss, and our CSO, Bob Wollheim, talk about the topic, bringing lessons from the present and trends for the future from the perspective of consumers.

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Adriana Knackfuss

Head of Integrated Marketing Experiences, Coca-Cola

Bob Wollheim

Chief Strategy Officer, CI&T

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2021 - The Year of the Digital Revolution

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