CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers Jun 08, 2026 CI&T Joins Claude Partner Network to Scale Claude Across the World's Largest Enterprises, with 1,000+ Certified AI Engineers. Learn more
CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Mar 26, 2026 CI&T Releases 2025 ESG Report Focused on Social Impact, Clean Energy, and Innovation Learn more
CI&T and AWS: how the partnership transformed customer service with generative AI at Alelo Aug 31, 2026 CI&Ters chatting animatedly in the office, tablet in hand: collaboration and technology, part of everyday life at the company. Learn more
CI&T Recognized in Everest Group’s 2025 Global PEAK Matrix® Assessments for Retail and Consumer Packaged Goods Services Dec 10, 2025 CI&T Recognized in Everest Group’s 2025 Global PEAK Matrix® Assessments for Retail and Consumer Packaged Goods Services Learn more
THE NEW NESTLÉ CONSUMER HUB 300% increase in conversions and 6 million active consumers in 2024. Learn more INTRO Nestlé, one of the leading companies in the food and beverage sector, identified the need to optimize consumer engagement through a more effective digital hub. Aiming to enhance user experience and improve the generation of qualified leads, the company partnered with CI&T to revamp the “Eu Quero Nestlé” platform.The challenge was to develop a solution that not only improved interaction with consumers but also boosted the performance of campaigns and promotions on a platform that had previously focused solely on delivering product samples to end consumers. PROJECT DETAILS The redesign of the “Eu Quero Nestlé” platform was designed to create a more accessible and dynamic environment for consumers. Centralized Experience: The new version allowed consumers to access all promotional campaigns in one place. This simplified participation in multiple promotions simultaneously, offering a more practical and intuitive experience. Implementation of Advanced Technologies: CI&T introduced tools such as heatmaps, real-time A/B testing, and authentication via One Time Password (OTP), enabling more accurate analysis of user behavior. In addition, a centralized system was implemented to manage promotional operations, reducing the time to develop and launch new campaigns from 40 days to just two. RESULTS ACHIEVED 300% growth in promotional campaign conversionsin the first two months. 2 days to develop and publish new initiatives, down from up to 40 days. 6 million people reached in 2024, exceeding the initial target of 1 million in the platform’s first year. Enhanced security with OTP and faster validationin compliance with LGPD. Simplified access to all active Nestlé campaigns, increasing consumer engagement. “The platform allows users to answer personalized surveys, creating a feedback loop that enables us to constantly adapt our products and campaigns. We’re able to map consumer interests and preferences, making the platform one of the top three sources of qualified leads for the company in Brazil.” Daniela Marques, Consumer Engagement Executive at Nestlé Brazil CONCLUSION Our partnership with Nestlé in developing the new version of the “Eu Quero Nestlé” platform represents a significant milestone in the company’s relationship with consumers. With a focus on innovation and efficiency, this collaboration contributes not only to improving the consumer experience but also to personalizing and analyzing data in a smarter way. After the redesign, the platform became a clear example of the impact a successful digital transformation can deliver.