Best Buy and others find great customer experiences start with data insights

Retailers have long been emphatic about how necessary data collection is. How that’s achieved, however, along with what data gets prioritized and how that affects the customer experience were frequently missing from public-facing presentations.

It’s safe to say that retailers are now open and able to communicate all the above and the “Building Better CX Through Data-Driven Insights” session at Shoptalk 2022 was a testament to just that.