Best Buy's New Environmentally Sound Service Will Cost You

“I love the intention behind this, but the steep price is going to dissuade consumers from being eco-friendly more than it will encourage them,” wrote Melissa Minkow, director of retail strategy at CI&T. “Retailers should take on more of the reverse logistics process, even if it’s not a return, but when the cost to the consumer is high, it’s not going to be very enticing.”