Do Brands Need To Be More ‘People-Obsessed?’

Wednesday morning of the Retail Innovation Conference & Expo in Chicago kicked off with a compelling presentation by Nikkia Reveillac, director of consumer insights at Netflix. Ms. Reveillac emphasized the importance of being “people-obsessed” in ensuring brands exceed their goals, a value she connected to her past work at Colgate-Palmolive and Twitter before joining Netflix’s “insights engine.”