First Look: New Research Unpacks the Differences Between Subscriptions and Memberships

The terms “membership” and “subscription” are often used interchangeably in retail. However, new research from CI&T, developed in partnership with Retail TouchPoints, reveals that most consumers (64%) believe there is a distinct difference between these two types of programs. Although the report won’t be released until next month, we’re offering you a first look at some of the findings.